bravo and Bravocon
Role: Art Director, Motion Designer, Designer, Editor
In 2019, 360i and Bravo came together to create the first-ever BravoCon creative identity. A three-day event designed for the Bravo-sphere where super-fans and Bravo influencers could come together to celebrate their fandom.
I was one of the creative leads and motion designers responsible for various event materials and social units. To promote the event, we made @bravotv’s social channels a destination for exclusive talent interviews like the Project Runway: Unzipped series, aspirational lifestyle content, on-air promos for Spy Games, Below Deck, and Blind Date. All of this resulted in 1 Million new followers for Bravo Social and an increased engagement of 3,000%. You can see the success of Bravocon through the Casestudy (below) made post-event.
Team
Agency: 360i
Creative Director: Laurel Cummings
Copywriter: Brian Wall
Experiential Design Agency: Superfly
Editor/Designer: Lindsey Updyke
Account Executive: Danielle Calogera
Strategists: Raquel Olsen, Marie Goldstein