TikTok changed the marketing landscape by giving small business owners new ways to connect with audiences and drive business. As part of its ongoing efforts to support small businesses on the platform, we created "Small Wins," a global initiative to help small businesses unlock the magic behind TikTok. I was asked to edit a series of videos featuring small businesses from across the globe. Small Wins successfully highlighted TikTok’s value to small businesses, educated them on how to use TikTok to grow, and demonstrated how small businesses are turning "small wins" into big success on the platform. From the bakery owner who turned 3,000 followers into two million to the candlemaker who went viral without even trying, small businesses are showing that on TikTok, small does win.