United Airlines wanted to create content around the re-release of the Stroopwaffle. 360i noticed that its audience was already creating napkin drawings alongside their snacks, which ultimately led us to a fun content series where the idea was to show the Stroopwaffle “landing” back onto the United Airlines Snack menu. I was asked to design and animate the Stroopwaffle in multiple short 15-second ads to get the word out about the Waffles return.